Marketing for lead generation
One locked brief, many variants for one lead gen offer
Kamply interviews you, locks the offer in writing, then proposes labelled variants of the same creative. You approve each one, then upload the files wherever you run them.
What you publish, drawn at its real size.
- 4:5Lead magnet announcement4:5 post, 1080x1350The locked brief holds the offer wording; Kamply exports PNG or PDF.
- 1:1Offer variant set1:1 posts, 1080x1080Kamply proposes V1, V2, V3 from one locked brief, never a single output.
- 9:16Webinar or demo reel9:16 reel, MP4Voice-over-timed or music-timed. About 60 minutes of wall time for 60 seconds.
- 4:5Offer explainer carouselMulti-slide 4:5 carousel, PDFOne brief, many slides; you approve the set at a named stop before it is done.
- no fixed ratioSales deck for follow-upPresentation deck, PDFSame colour tokens and type family as the ad creative.
The creative and the landing page have to promise the same thing
A lead gen ad makes an offer: a guide, an audit, a demo, a call. Whatever the creative says the visitor gets, the page behind it has to hand over. That breaks when variants get written at different times by different people. Kamply locks the offer wording in a written brief before anything is designed, with no TBD fields allowed, and every variant it proposes references that brief. When the offer changes, you change the brief and rebuild, rather than hunting through finished files.
Embeds the real photo or screenshot, grades it, and places it at the exact export size.
Will not build, fake or mock up a product image or an app screen. Missing the shot means shooting it, not generating it.
Three steps, in that order.
The same order every time, whatever you hand it.
Lock the offer once
Kamply interviews you about the offer, the audience, the format and the claim you are willing to stand behind, then writes it into a brief with no blank fields. That brief is what every variant in the round is measured against.
Take the variants you want
It proposes V1, V2, V3 rather than one output. You kill or redirect at a named stop, before polish is spent, and ask for another round when none of them are right.
Export and upload
Approved variants export as PNG, PDF or MP4 and stay on your Mac. You upload them to your ad manager, your email tool or your site. When the platform tells you which one worked, that answer becomes the next brief.
What it actually does
Kamply is a Mac desktop app with Claude sitting beside a live gallery of your work. It interviews you, locks a written brief for the offer, then proposes labelled variants at exact platform ratios: 4:5, 1:1 and 9:16, exported as PNG, PDF or finished MP4 reels. Hard preflight gates block anything from being called done, and you approve at named stops, so nothing is finished until you have signed it off.
Do not buy it for this
Kamply never touches your ad accounts. It does not upload creative, does not manage placements, and reports nothing about how a variant performed. If what you want is a tool that pushes tests live and ranks the winners, this is the wrong purchase.
Questions from this industry.
If yours isn't here, ask it in the walkthrough. The form below reaches a human.
Can Kamply push variants into Meta or Google Ads?
No. Kamply does not connect to ad accounts and cannot buy, schedule or manage placements. It makes the files: PNG, PDF and MP4 on your Mac. You upload them in the ad manager yourself.
Does it tell me which variant performed best?
No. Kamply has no analytics and no performance reporting. Whatever your ad platform reports back is what you have to work from, and you bring the winner back as the next brief.
How many variants does it give me?
It proposes labelled variants, V1, V2 and so on, from the one locked brief rather than a single output. You keep the ones you want, ask for more rounds, and approve at each named stop. Nothing is called done until the preflight gates pass and you approve it.
Will the variants stay on brand across a whole test?
Brand onboarding derives your colour tokens, typography, voice and logo from your website plus a short interview. Every deliverable after that references those tokens, so the last variant in a round is built on the same tokens as the first.
What does it cost and what do I need to run it?
One plan: $69 a week, $199 a month, or $1,990 a year, plus an Enterprise lane that books a walkthrough. There is no free plan and no trial. It is a Mac desktop app for Apple silicon on macOS 11 or later, and output is English only.
Bring one brief. Watch your first campaign take shape.
We build the first direction with your brand during the walkthrough. You leave knowing exactly what Kamply would make next.