ShowcaseDarnfold, sample brand

Denim wears where it rubs

Carousel · 4:5. Built at 1080 × 1350 px.

Darnfold is an invented brand from the app’s sample library. It has no customers and no product, so every figure, name and offer in this piece is fictional. The piece itself is a finished build: it went through the same brief, checks and approval as any other.

4 of the 5 frames in the finished set are shown here.

What the brief asked for.

From brief.md, the written brief, locked before anything was designed.

Everything in the sections below is quoted from the files this build left behind. Nothing is summarised.

Audience: jeans wearers aged 25 to 40 who own a pair they want to keep, weighing £95 jeans and unsure a mended pair still counts
The one idea: repairs are ordinary and they land in the same places, the inner thigh first; 3,800 repairs since 2022 show it
Format: feed
Ratio: 4:5
Imagery: photo
What success looks like: at thumbnail size a viewer sees a real mend on real denim and reads the number; saves on slides 2 to 4, taps on Book a repair
Route: R1 + 0
Route 0: 3,800 repairs, set large over a photo of the Leicester workshop
The Route picked: R1 + 0

Notes
Carousel of 5 slides, feed 1080×1350. Middle slides carry no logo; slide 5 is the end slide, logo plus the copper "Book a repair" pill.
Brand facts only: 3,800 repairs since 2022, inner thigh the most repaired spot, one pair back four times. No other spot named as "most mended". Never "3,800 pairs". Banned: sustainable, eco-friendly, green, carbon neutral, zero waste, guilt-free, less waste, kept out of landfill.
Photos show what the words claim: a real darn on real denim. No product shots exist, so the jeans and workshop go in needs[]; a stock photo is never captioned as Darnfold's workshop or as one pair it is not. Never render a fake garment.
No containers shaped like app UI (toast cards, tooltip chips, skeleton bars, dashed callout boxes, progress dashes), no shape without a job, no placeholder text.
Every viewer-facing line passes the no-ai-slop detect pass and slop-check.sh before the board.

The lead visual device, and why.

From patterns.json, where each variant declares what it leads with.

V1
same-crop return sequence: one pair in one fixed frame, one more darn each slide
One pair has been back to the workshop four times; follow it, one more darn per slide.

The caption and the rest of copy.md.

The words that ship beside the artwork. copy.md is the build’s caption file.

Caption
Denim wears where it rubs, and at our Leicester workshop that means the inner thigh first.
We have done 3,800 repairs since 2022. One pair has been back four times.
Repairs are free for as long as you own the jeans. Bring them to the workshop or post them, and we pay postage both ways in the UK.
CTA: Book a repair to darnfold.example

Alt text
Slide 1: A pair of patched jeans hung on a stand against a blurred green background, with patches on both legs. Headline: "Denim wears where it rubs." Under it: "One patched pair, read one patch at a time."
Slide 2: The same pair, with a copper ring numbered 1 around a frayed denim patch on the upper thigh, next to the inseam. Headline: "Inner thigh first." Under it: "It is the spot we repair most in the Leicester workshop."
Slide 3: The same pair, with a second copper ring around a round denim patch above the knee on the other leg. Headline: "Then the other leg." Under it: "A round patch, just above the knee."
Slide 4: The same pair, with a third copper ring around an oval patch just below the round one. Headline: "Then right below it." Under it: "A second patch starts where the first one stops."
Slide 5: The same pair with all three rings, the Darnfold logo and a copper button reading "Book a repair". Headline: "3,800 repairs since 2022." Under it: "Darnfold repairs are free for as long as you own the jeans. We pay UK postage both ways."

What the record says

The approval lines from production/signoffs.md, the file where each approval is written down, and the checks stored with the kept sample.

brief-locked: 2026-10-01
winner-approved: 2026-10-01 · winner: V1

Framing: One pair's history stands in for 3,800 repairs: wear is ordinary and it comes back.
Structure: S1 the pair with its roll number, no repairs. S2 to S4 the same crop on each return, one new darn added each time. S5 all four darns in one frame, logo and Book a repair.
Tone: A pattern cutter showing a pair she knows well: exact, a little proud of it.
Preflight: pass
Check desk: pass
Checked: 2026-10-01
Kept in the sample library: 2026-10-02