ShowcaseDarnfold, sample brand

Back four times

Carousel · 4:5. Built at 1080 × 1350 px.

Darnfold is an invented brand from the app’s sample library. It has no customers and no product, so every figure, name and offer in this piece is fictional. The piece itself is a finished build: it went through the same brief, checks and approval as any other.

What the brief asked for.

From brief.md, the written brief, locked before anything was designed.

Everything in the sections below is quoted from the files this build left behind. Nothing is summarised.

Audience: People who buy fewer jeans and want the pair to last, with a favourite pair wearing through at the knee, inner thigh or pocket
The one idea: One pair has been back to the Leicester workshop four times, and every repair is still on it, worn as the pair's history
Format: feed
Ratio: 4:5
Imagery: photo+props
What success looks like: At thumbnail size, "I didn't know you could fix that"; by the last slide, "Roll 0412. I like that." Saves and shares
Route: R1 + 0
Route 0: The torn pair next to the mended pair
The Route picked: R1 + 0

Notes
Carousel of 5 slides, feed 4:5. Slide 5 is the end slide: logo + copper pill "Book a repair" (the one CTA).
Wave note for V1: the rewind runs down to the inside roll label; one pair, one locked frame, no split, no arrow.
V2 holds only as one bench photo with no divider and no arrow (Strategy's split-screen veto).
"Four" counts visits, never patches, unless the photo shows four. Roll 0412 is an example number, styled as one.
No product shots on file: real photos only, listed in needs[] when missing; never draw or fake a garment.
Facts from brand/BRAND.md only: free repairs for as long as you own the jeans, postage both ways in the UK, 3,800 repairs, inner thigh the most repaired spot, cut and sewn in Leicester, roll number on the inside label.
Green Claims Code: never sustainable, eco-friendly, green, conscious, carbon neutral, zero waste, guilt-free. No durability numbers. Never uppercase.

The lead visual device, and why.

From patterns.json, where each variant declares what it leads with.

V1
one photographed pair matted on the field, then one crop per repair
Slide 1 shows the whole patched pair on the indigo field; slides 2 to 4 crop the same photo to one repair each, the knee, above the knee and the upper thigh, so every line names a repair the viewer can see.

The caption and the rest of copy.md.

The words that ship beside the artwork. copy.md is the build’s caption file.

Caption
This pair has been back to our Leicester workshop four times.
Every repair is still on it.
Repairs are free for as long as you own the jeans. Bring them to the workshop or post them, and we pay postage both ways in the UK.
CTA: Book a repair to darnfold.example

Alt text
Slide 1: A pair of patched jeans hung on a stand against a dark indigo background, with patches at the knee, shin, above the knee and upper thigh. Headline: "Back four times." Under it: "Roll 0412. Every repair is still on it."
Slide 2: A close crop of the knee: a pale denim patch with raw, frayed edges, an oval patch below it. Headline: "The knee." Under it: "A denim patch, edges left raw."
Slide 3: A close crop above the knee on the other leg: a square denim patch with frayed edges, a smaller patch under it and a red tab. Headline: "Above the knee." Under it: "Two patches and a tab."
Slide 4: A close crop of the upper thigh: an oval patch with a dark stitched edge. Headline: "Upper thigh." Under it: "An oval patch, edge stitched round."
Slide 5: The pair shaded dark behind the Darnfold logo and a copper button reading "Book a repair", with the line "Free for as long as you own the pair. We pay postage both ways in the UK."

What the record says

The approval lines from production/signoffs.md, the file where each approval is written down, and the checks stored with the kept sample.

brief-locked: 2026-10-01
winner-approved: 2026-10-01 · winner: V1

Framing: Time runs backwards through four workshop visits; the count on each slide is visits, never patches.
Structure: S1 the pair with all four repairs, visit 4 named. S2 to S4 one repair gone each swipe, same tripod spot. S5 the first tear, logo and Book a repair pill.
Tone: Quiet and exact, one short line per slide in the cutter's shorthand: Inner thigh. Visit four. Chain stitch.
Preflight: pass
Check desk: pass
Checked: 2026-10-01
Kept in the sample library: 2026-10-02