ShowcaseWoofstead, sample brand

Four dates in Mabel’s year

Story set · 9:16. Built at 1080 × 1920 px.

Woofstead is an invented brand from the app’s sample library. It has no customers and no product, so every figure, name and offer in this piece is fictional. The piece itself is a finished build: it went through the same brief, checks and approval as any other.

What the brief asked for.

From brief.md, the written brief, locked before anything was designed.

Everything in the sections below is quoted from the files this build left behind. Nothing is summarised.

Audience: UK dog owners with a young dog or a new puppy, who keep jab, flea and worm dates in their head or on a vet card in a drawer
The one idea: Woofstead keeps each dog's vaccination, flea, worm and yearly check-up dates and tells you when one is due. Set once per dog.
Format: story
Ratio: 9:16
Imagery: props-only
What success looks like: at thumbnail size someone thinks "one less thing to remember" and can name the four reminders after one pass
Route: R1 + 0
Route 0: A plain list of the four reminders Woofstead sets per dog: vaccinations, flea, worm, check-up
The Route picked: R1 + 0

Notes
Facts allowed: reminders set per dog for vaccinations, flea and worm treatment, yearly check-up; £6.99 a month per household, up to three dogs; UK, dogs only. No chat demo numbers on this post.
V1 objects stay generic: no brand names, no doses, no packaging that reads as a real medicine.
Lemon appears once (one badge or one ball). Dogs get real names (e.g. Pip).
Wave pick (by: wave): R1, the only Route whose lead device is a morph, closest to "a dog lead coiling into a year calendar".

The lead visual device, and why.

From patterns.json, where each variant declares what it leads with.

V1
object relay at the frame edge
Each frame holds one of Mabel's care objects with its date and ends on the next one coming in at the bottom edge: a flea squeeze tube, a scored worm tablet, her vaccination card, then a June check-up tile with a tennis ball as the 3.

The caption and the rest of copy.md.

The words that ship beside the artwork. copy.md is the build’s caption file.

Caption
Mabel’s year goes flea in March, worming two weeks later, jabs in May and the check-up in June.
Woofstead holds the dates and reminds you when each one is due. Set them once per dog, up to three dogs on one plan. Your vet still decides the dates.

What the record says

The approval lines from production/signoffs.md, the file where each approval is written down, and the checks stored with the kept sample.

brief-locked: 2026-10-01
winner-approved: 2026-10-01 · winner: V1

Framing: The year of dog care as a relay of household objects, each one turning into the next job, so nobody has to carry the list.
Structure: 4 story frames. F1 flea pipette on the biscuit field, mid-morph at the bottom edge. F2 it has become the worm tablet, the next shape starts. F3 vaccine card, then the check-up date with the dog's name. F4 logo, 'Set once per dog', Download Woofstead pill.
Tone: Calm and a little playful; the hop is in the shapes, the words stay plain.
Preflight: pass
Check desk: pass
Checked: 2026-10-01
Kept in the sample library: 2026-10-02