Skip to content
Ends Oct 15, 2026, 11:59 PM UTCleftSee pricing
Kamply
DownloadBook a walkthrough

ShowcaseWoofstead, sample brand

Common household sighthound

Carousel · 4:5. Built at 1080 × 1350 px.

Woofstead is an invented brand from the app’s sample library. It has no customers and no product, so every figure, name and offer in this piece is fictional. The piece itself is a finished build: it went through the same brief, checks and approval as any other.

Woofstead, a Kamply sample brand. Three carousel slides shot like a nature documentary: a sighthound in profile, the plate of mince pies it is watching, and the vet nurse chat offer over the same plateCommon household sighthound, 2 of 3Common household sighthound, 3 of 3

What the brief asked for.

From brief.md, the written brief, locked before anything was designed.

Everything in the sections below is quoted from the files this build left behind. Nothing is summarised.

Audience
UK dog owners at home over Christmas, with a dog who steals food and the vet shut for days, scrolling on a party-prep evening, not in a panic
The one idea
film the dog like wildlife closing on the mince pies for the laugh, then one plain nurse line - mince pies contain raisins, sultanas and currants, which are toxic to dogs; eaten one, call your vet
Format
feed
Ratio
4:5
Imagery
photo
What success looks like
"that is so my dog" at thumbnail size - saves and tag-a-friend shares first, first-chat taps second
Route
R1 + 0
Route 0
a dog in a Santa hat with 'ask a vet nurse this Christmas'
The Route picked
R1 + 0

Notes

V1, 3 slides: (1) stakeout photo, blurred door edge in the foreground, small lower third bottom left "Common household spaniel, 24 December, 21:40", no scrim; (2) close crop of the plate, the nurse's line quoted; (3) end slide, logo + "Ask a vet nurse" pill.

V2, 2 slides: (1) dog in a Santa hat filling the top 70%, headline "Ask a vet nurse this Christmas", orange pill; (2) the nurse's line quoted, logo. The Santa-hat portrait is the category cliché (Strategy); it builds as Route 0, the baseline.

Humour belongs to the dog; no nature-voice line mocks the owner. No puns, no "fur baby", no breed stereotypes.

Stock risk (Ideas desk): a dog at a plate of mince pies is rare in stock; two photos matched for angle and light are fine if no single shot exists.

The lead visual device, and why.

From patterns.json, where each variant declares what it leads with.

  1. V1

    long-lens hide photo through a door gap, documentary lower third in the body face

    Route R1, borrow-a-genre: the camera takes one spaniel as seriously as a wildlife crew, so the laugh lands before the nurse's mince-pie line

The caption and the rest of copy.md.

The words that ship beside the artwork. copy.md is the build’s caption file.

Caption

Christmas Eve, 15:40. The mince pies are 1 metre away.

Mince pies contain raisins, sultanas and currants, which are toxic to dogs. If yours has eaten one, call your vet. If your practice is shut over Christmas, call an emergency practice.

For the questions that can wait, a registered vet nurse is on chat from 7 am to 11 pm, every day.

CTA: Ask a vet nurse to woofstead.example

Alt text

Slide 1: Close on the head and neck of a long-haired sighthound, nose down, moving towards something just out of frame. A caption in the corner reads "Common household sighthound, Canis familiaris, 24 December, 15:40".

Slide 2: Three mince pies on a blue plate, one broken open to show the fruit filling, labelled "The target, mince pies, 1 metre away". Below, a quote from a Woofstead vet nurse: "Mince pies contain raisins, sultanas and currants, which are toxic to dogs. If your dog eats one, call your vet."

Slide 3: The Woofstead logo, the headline "A vet nurse on chat until 11 pm", an orange "Ask a vet nurse" button, "Try your first chat free", and a note: "In an emergency, call your vet or an emergency practice." Below, a close photo of the bitten mince pie on its plate.

What the record says

The approval lines from production/signoffs.md, the file where each approval is written down, and the checks stored with the kept sample.

  • brief-locked: 2026-10-01
  • winner-approved: 2026-10-01 · winner: V1
Framing
winter wildlife documentary; the dog is the animal on the hunt and the camera hides from her
Structure
3 slides: 1 stakeout photo, blurred door edge in the foreground, lower third 'Common household spaniel, 24 December, 21:40'; 2 close crop of the plate, the nurse's line quoted; 3 end slide, logo + 'Ask a vet nurse' pill
Tone
hushed presenter calm; the laugh is how seriously the camera takes one spaniel
Preflight
pass
Check desk
pass
Checked
2026-10-02
Kept in the sample library
2026-10-02

Kamply is $69 a month or $499 a year. It runs on your own Claude Code or Codex subscription.

See pricingDownload Kamply for Mac

Keep looking.

More from Woofstead

Sample brands from the app’s library

Darnfold, Boxkin, Woofstead and Latelift are invented brands, so every figure in their work is fictional.

sample brand
Woofstead · sample brandWhere the dog goes on fireworks night. Reel · 9:16
Woofstead, a Kamply sample brand. Carousel slides laid out like a script: a late-night chat between a dog owner and a vet nurse, with a photo of a spaniel and stage directions for the dog in italicssample brand1 / 5
Woofstead · sample brandRolo ate a sock at 10:41 pm. Carousel · 4:5
Woofstead, a Kamply sample brand. Four carousel slides with handwritten labels: a corgi eyeing a boiled egg on a white table, an open box of chocolates seen from above, a French bulldog asleep in front of a vase of daffodils, and the offer to ask a vet nursesample brand1 / 4
Woofstead · sample brandChocolates and daffodils go up high. Carousel · 4:5
Woofstead, a Kamply sample brand. Three carousel slides told by a desk phone: a corded phone on a dark reception counter at night, a close view of its handset and coiled cord, and the offer to ask a vet nurse from homesample brand1 / 3
Woofstead · sample brandThe phone on the night desk. Carousel · 4:5
Woofstead, a Kamply sample brand. Four story frames: an illustrated flea treatment tube dated 1 March, a worming tablet, a vaccination record with a calendar page, and a photo of a dog asleep under the reminder offersample brand1 / 4
Woofstead · sample brandFour dates in Mabel’s year. Story set · 9:16
See all 36 pieces

Bring one brief to the walkthrough.

We build the first direction with your brand during the walkthrough.

Akash, who built Kamply, replies with times. The walkthrough is free: he builds your first campaign direction on your brand, and you leave with the files.