ShowcaseLatelift, sample brand

Find your age on this line

Carousel · 4:5. Built at 1080 × 1350 px.

Latelift is an invented brand from the app’s sample library. It has no customers and no product, so every figure, name and offer in this piece is fictional. The piece itself is a finished build: it went through the same brief, checks and approval as any other.

What the brief asked for.

From brief.md, the written brief, locked before anything was designed.

Everything in the sections below is quoted from the files this build left behind. Nothing is summarised.

Audience: first-time lifters aged 40 to 60 who assume the gym is for younger people; write for a 52-year-old on a phone
The one idea: our oldest member is 74, so at 47 or 52 you are not late
Format: feed
Ratio: 4:5
Imagery: props-only
Why that imagery: the age ruler is the visual; numbers are the picture, as in a masters results sheet
What success looks like: at thumbnail size the viewer reads 74 and thinks "people my age do this?"
Route: R2 + 0
Route 0: Our oldest member is 74, over a photo of an older lifter
The Route picked: R2 + 0

Notes
Carousel of 5 slides, feed 4:5 (1080×1350). Slide 5 of each variant is the end slide: logo + cobalt CTA pill. Middle slides carry no logo.
Facts: only BRAND.md numbers (oldest member 74, median 47, 82% still logging in week twelve, +2.5 kg after a finished set). All demo numbers, fictional brand.
No invented member stories: no "started at 71", no names, no quotes. A stock lifter is never presented as the 74-year-old member; the line states the number, the photo carries no name.
CTAs: V1 "Start the free trial" (from R2); V2 "Do your first session". Copy guardrails per BRAND.md: no "never too late", no "safe at any age", no "senior", no age shaming.
Display face: six words or fewer per line; never uppercase.
2026-10-01: winner V1 (R2). V2 (Route 0, photo) pruned; imagery and variants above updated to the winner.

The lead visual device, and why.

From patterns.json, where each variant declares what it leads with.

V1
vertical age ruler in the display face, one continuous line through all five slides, with a blank you mark
A ruler of ages runs down the carousel with 35, 47 and 74 marked, and the reader finds their own age sitting below the oldest member's.

The caption and the rest of copy.md.

The words that ship beside the artwork. copy.md is the build’s caption file.

Caption: Instagram
Our oldest member is 74. Our median member is 47.
If your age falls between the two, you sit in the middle of the line. Latelift gives you the weight for every set, and when you finish your reps it adds 2.5 kg next time.
Check with your doctor before you start lifting.
CTA: Start the free trial to latelift.example (14 days free, then $14.99 a month)

Alt text
1. A vertical ruler of tick marks on a graphite background starts at 35. Headline: "Find your age on this line." 2. The ruler continues with one tick per year; a long white tick marks 47, labelled "The median member." 3. A blue tick on the ruler marked "52" in large blue numerals. Headline: "You, at 52." Body: "At 52 you are five years past the median and 22 years younger than our oldest member." 4. The ticks thin out and one thick orange bar marks 74, labelled "Our oldest member." 5. A blue tick under the dashed end of the ruler, the headline "Your age is on this line.", a blue "Start the free trial" button, the price, a doctor-check line and the Latelift logo.

What the record says

The approval lines from production/signoffs.md, the file where each approval is written down, and the checks stored with the kept sample.

brief-locked: 2026-10-01
winner-approved: 2026-10-01 · winner: V1

Framing: where you sit on the line: younger than 74, close to the median 47
Structure: 1 the line starts at 35, where Latelift starts; 2 the tick at 47, the median member; 3 a blank tick, your age, write it in; 4 the line runs on to 74, the oldest member; 5 end slide, logo and Start the free trial pill
Tone: dry, a bit of arithmetic, no pep
Preflight: pass
Check desk: pass
Checked: 2026-10-01
Kept in the sample library: 2026-10-02