ShowcaseBoxkin, sample brand
A box changes hands
Reel · 9:16. Built at 1080 × 1920 px.
Boxkin is an invented brand from the app’s sample library. It has no customers and no product, so every figure, name and offer in this piece is fictional. The piece itself is a finished build: it went through the same brief, checks and approval as any other.
What the brief asked for.
From brief.md, the written brief, locked before anything was designed.
Everything in the sections below is quoted from the files this build left behind. Nothing is summarised.
- Audience
- team leads and ops people at 3 to 30 person companies who have lost a task between two colleagues, watching muted on a phone
- The one idea
- a box has one owner at a time; Tuck is passed on with a note and only becomes the next person's once they accept it
- Scope
- one 8 s seamless loop, en, 9:16, for Launch
- Format
- loop
- Style
- clay-diorama
- Length
- 8
- Imagery
- props-only
- Music
- a soft wooden bed (the Sound desk's marimba pick, trimmed to 8.00 s on a beat) with the accept click landing on the logo frame as the loop restarts
- Call to action
- Start free
- What success looks like
- a muted viewer replays it without seeing the seam and can say "the box waits until someone accepts it"
- Route
- R1
- Route 0
- Tuck waves next to the Boxkin logo
- The Route picked
- R1
The lead visual device, and why.
From patterns.json, where each variant declares what it leads with.
Beat 1: Rui to Inês
lazy-susan relay, hand-off 1: a gentle 40 f carry to Inês, her mat takes the violet stripe as the turn lands
Beat 2: Inês to Sam
lazy-susan relay, hand-off 2: the camera is in close, a shove that coasts to Sam, Tuck leans into the stop
Beat 3: Sam to Bea
lazy-susan relay, hand-off 3: the brisk 20 f turn to Bea with a firm squash, then the pull-back starts
Beat 4: Back to Rui, the logo frame
lazy-susan relay, homecoming: the turn gathers speed to a hard stop at Rui on f0, the set end tag (logo, Start free) in frame
What the record says
The approval lines from production/signoffs.md, the file where each approval is written down, and the checks stored with the kept sample.
- brief-locked: 2026-10-01
- approved: 2026-10-01
- Framing
- the product rule as a toy: one box, one owner at a time, passed on with a note
- Structure
- 8 s locked-off three-quarter shot, four 2 s quarter turns at 90 bpm (3 beats each, 12 in all); turn 4 lands on the opening frame; caption in the DOM names each owner, Rui, Ines, Sam, Rui
- Tone
- warm and tidy, the pleasure of a thing going round
- Preflight
- pass
- Check desk
- notes
- Checked
- 2026-10-01
- Kept in the sample library
- 2026-10-02
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Bring one brief to the walkthrough.
We build the first direction with your brand during the walkthrough.