
Benchmarks · 4 min read
What a 60-second reel actually costs in 2026
2026 benchmarks: agency reels run $300–$1,500 with ~48-hour turnarounds; an in-house hire means a $71,545 salary and a 42-day search. All sources named.
Agency production: roughly $300–$1,500 per short video on published 2026 rate cards, typically ~48 hours per revision-inclusive turnaround.

