Meta ads: 276 real examples

Ads read from the Meta Ad Library: the creatives these companies run on Facebook and Instagram, with the copy, the call to action and how long each has been live.

What a Meta ad unit is

A Meta ad is one image or video with a headline, a line of body text and a call-to-action button, shown in the Facebook and Instagram feeds and Stories. Meta's ad library keeps the full record: the copy the ad ran with, the button it used, and how long it has been live.

Developer tools (40)B2B software (38)Media and entertainment (36)Health and fitness (35)Sales software (31)Consumer apps (22)Accounting and finance software (17)Recruiting and HR (15)Healthcare (12)Analytics (7)Healthcare IT (5)Legal software (5)Supply chain and logistics (5)Construction and real estate (3)Education (3)

Format

Button

What the run length is telling you

An ad that has run for weeks is one the advertiser kept paying for, which usually means it was converting well enough to leave alone. This wall sorts by run length first, so the tile at the top of each page is the one with the longest track record, not the newest.

Meta ads, answered straight.

Every answer here traces back to what the platform's rows actually store.

Where do these ads come from?

Every ad on this page was read from a company's public Intel report on this site, pulled from Meta's own Ad Library alongside the brand's copy and call to action.

What does "running 30 days" mean on a tile?

It's how long Meta's ad library shows the ad as active, as of the date its report was generated (printed on the ad's own page). "Ran" instead of "running" means it had already stopped by then.

Can I filter by category?

Yes. Each category link below opens this same Meta cut narrowed to one industry, once that pairing has enough ads to hold a page.

How do I see the full ad and its source?

Open any tile for the ad's own page, which links back to the brand's Intel report and its Meta Ad Library source.

Start from the wall, then go deeper: browse ad inspiration by industry or read the report the ad came from. Competitor Intel reports, the Intel directory.

Seen the angle you want to answer?

Kamply builds the post or reel that answers it, on your brand's own tokens, with a brief first and a gate before anything is called done. Every ad on this wall was read into a competitor report; your reply to it is one brief away.

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