An ad Precip is running — The first frame of the video, as the library shows it.

More outdoor days. Fewer weather surprises.

Platform: Meta
Format: Video
Button: Download
Seen: 29 August 2026 to 29 August 2026, still live
Placements: Facebook, Instagram, Messenger, Threads
Countries: US
Landing page: itunes.apple.com
Category: B2B software
Read on: 29 August 2026

The copy, as stored

When so much of your day happens outdoors, knowing what the weather is doing makes a difference. From gardening and collecting eggs to outdoor adventures, Precip helps you plan with more than a basic forecast. Check precipitation, soil moisture, wind, temperature, and historical conditions. More insight into the weather. More confidence planning the day. See what’s happening around you with Precip.

itunes.apple.com

See it in the Meta library Read the Precip competitor brief

Where Precip stands, from its brief

They have a clear wedge around rainfall at an exact location, and users apply it to watering, farming, prescribed burns, travel, and outdoor work. Their main weakness is trust at the moment of use, with reviews reporting inaccurate totals, broken saved locations, device bugs, and regressions after updates. Pricing and restrictive free access add a second opening because users want to verify the data before committing.

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Every Precip ad

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