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MacroFactor

This is your sign to stop chasing ONLY a number on the scale, because It doesn’t tell you…

Platform
Meta
Format
Video
Button
Download
Seen
20 August 2026 to 29 August 2026, 9 days, still live
Placements
Facebook, Instagram, Audience_network, Messenger, Whatsapp, Threads
Countries
US
Read on
29 August 2026

The copy, as stored

This is your sign to stop chasing ONLY a number on the scale, because It doesn’t tell you how much of that weight is fat vs muscle!! Shift your goals to include (and prioritize) how you look and feel instead. And don’t get me wrong, body recomp does often involve fat loss phases in a deficit. But you can’t skip the muscle building phases spent in a surplus first. Most of your year should be spent at maintenance calories or above, supporting muscle growth. That way, when you do decide to cut, you’ve got muscle to reveal. code SARAHV for a 14 day free trial on @macrofactorapp <— the easiest way to make sure you’re hitting your macros everyday!! #ad

app.macrofactor.com

See it in the Meta libraryRead the MacroFactor competitor brief

Where MacroFactor stands, from its brief

They position MacroFactor as a data-driven nutrition and workout app wrapped in creator stories and practical fitness education. Their strongest repeated proof points are adaptive targets, low-friction logging, and real-world use across weight loss, lifting, and endurance. You can compete by showing your mechanism and measurable user evidence earlier than their creator-led ads do.

More from MacroFactor

Every MacroFactor ad

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Kamply builds the post or reel that answers it, on your brand's own tokens, with a brief first and a gate before anything is called done. Every ad on this wall was read into a competitor report; your reply to it is one brief away.