An ad Precip is running — The creative as the library shows it, copied to our own storage.

A Percentage Isn’t a Plan

Platform: Meta
Format: Image
Button: Download
Seen: 28 August 2026 to 28 August 2026, 1 day, still live
Placements: Facebook, Instagram, Messenger, Threads
Countries: US
Landing page: itunes.apple.com
Category: B2B software
Read on: 29 August 2026

The copy, as stored

A 40% chance of rain. Somewhere in your town. Sometime today. That isn’t a forecast. It’s a disclaimer.

apps.apple.com

See it in the Meta library Read the Precip competitor brief

Where Precip stands, from its brief

They have a clear wedge around rainfall at an exact location, and users apply it to watering, farming, prescribed burns, travel, and outdoor work. Their main weakness is trust at the moment of use, with reviews reporting inaccurate totals, broken saved locations, device bugs, and regressions after updates. Pricing and restrictive free access add a second opening because users want to verify the data before committing.

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Every Precip ad

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