An ad Precip is running — The first frame of the video, as the library shows it.

The forecast is only half the story

Platform: Meta
Format: Video
Button: Download
Seen: 28 August 2026 to 29 August 2026, 1 day, still live
Placements: Facebook, Instagram
Countries: US
Landing page: itunes.apple.com
Category: B2B software
Read on: 29 August 2026

The copy, as stored

Before you plant, spray, or combine, what’s already happened in your fields matters just as much as what’s coming next. Precip gives you a clear view of your field’s rainfall history. Another piece of the puzzle to help you make more informed decisions on your land. - Know what fell. - Understand your fields. - Make the call with better information. Precip is free to download on iOS and Android.

itunes.apple.com

See it in the Meta library Read the Precip competitor brief

Where Precip stands, from its brief

They have a clear wedge around rainfall at an exact location, and users apply it to watering, farming, prescribed burns, travel, and outdoor work. Their main weakness is trust at the moment of use, with reviews reporting inaccurate totals, broken saved locations, device bugs, and regressions after updates. Pricing and restrictive free access add a second opening because users want to verify the data before committing.

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Every Precip ad

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