An ad MacroFactor is running — The first frame of the video, as the library shows it.

11 days through the Alps isn’t something you wing. I track everything with…

Platform: Meta
Format: Video
Button: Download
Seen: 18 August 2026 to 29 August 2026, 11 days, still live
Placements: Facebook, Instagram
Countries: US
Landing page: app.macrofactor.com
Category: Health and fitness
Read on: 29 August 2026

The copy, as stored

11 days through the Alps isn’t something you wing. I track everything with @macrofactorapp so I know I’m actually fueling this Tour du Mont Blanc trip, not just getting through it. If you’ve been guessing your way through your own nutrition, stop. Download MacroFactor and use code “RHICLOUD” for a free trial. Your body will thank you 🏔️ #ad #fitspo #hike #hybridathlete

app.macrofactor.com

See it in the Meta library Read the MacroFactor competitor brief

Where MacroFactor stands, from its brief

They position MacroFactor as a data-driven nutrition and workout app wrapped in creator stories and practical fitness education. Their strongest repeated proof points are adaptive targets, low-friction logging, and real-world use across weight loss, lifting, and endurance. You can compete by showing your mechanism and measurable user evidence earlier than their creator-led ads do.

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