Show your product the moment people ask about it, not when they're scrolling cat videos.…

Where Lapis stands, from its brief

They are positioning Lapis as a fast way to generate, resize, and test branded ad creative across paid channels, while their newest ads extend that story into ChatGPT advertising. Customer evidence supports production speed and testing volume, but also shows that specific creative direction still needs human editing and prompt practice. You can take the open position around tighter control and more publish-ready output instead of competing on speed alone.