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Competitor decision brief

Visit noom.com

Noom ads, reviews and marketing in August 2026

They sell a consumer health and fitness app built around weight loss, behavior change, food tracking, and increasingly GLP-1 support. Their strongest user proof is real progress from lessons, tracking, and accountability, while their biggest weaknesses are disruptive gamification, unreliable logging, support gaps, and billing friction. You can take share by making the basic tracking workflow more dependable, more flexible, and easier to understand than theirs.

Researched
29 August 2026
Ads read in
US
Sources
7 of 9 answered
60
ads found
178
reviews found
7
sources read
3.40
review rating

Best opening

Positioning

10 of the 60 newest reviews praise weight loss or accountability, so make progress visible without hiding the mechanism.

Moves worth carrying forward

  1. Product

    9 of the 60 newest reviews object to gamification or UI changes, so keep optional engagement features out of the main logging path.

  2. Guardrail

    8 of the 60 newest reviews mention price or billing, so show exactly what users get and how cancellation works.

  3. Creative

    15 of their 36 ads use concrete results, habits, or tracking claims, so answer those claims with a clearer product demonstration.

What Noom is running

Noom ads, read · 36 of 36 read one by one · 2026-08-29T11:23:05.838Z

Their advertising splits between consumer weight-loss search ads and employer or health-plan messaging. Consumer ads repeatedly combine specific weight-loss numbers with logging, macros, habits, and support, while enterprise ads sell integrated metabolic care and cost savings. Their clearest opening is to show a concrete mechanism and user experience before making a broad outcome claim.

60
active ads
10%
video
0
median days running
0
longest run, days
60
creative variants
not read
EU reachno detail pass yet

Format

Running for

60 of 60 ads · fetched 2026-08-29 · first run, nothing to compare against

Research receiptSources, retention and credits

What this run read

  • Meta Ad Librarynot read
  • LinkedIn Ad Librarymatched by name and logo20
  • Google Ads Transparency40
  • TikTok Ad Librarynot read
  • App Store100
  • Trustpilot40
  • G24
  • Capterra14
  • Google Play20

14 credits spent

Ad copy and review text are quoted from the linked public pages.

This is a public page on kamplyapp.com. It stays up until its owner takes it down.

Every Noom creative on the ad wall (53)

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