What HockeyStack customers say
They market a broad GTM measurement platform that is moving into AI sales and revenue agents. Their strongest proof points are pipeline attribution, unified data, and easy setup, but recent reviews raise serious concerns about connectivity, implementation, support, and stability. You can compete by making the working mechanism, implementation evidence, and support commitment more concrete than their broad visibility claims.
- Researched
- 29 August 2026
- Site
- hockeystack.com
- Ads read in
- US
- Sources
- 5 of 9 answered
- 64
- ads found
- 39
- reviews found
- 5
- sources read
- 4.10
- review rating
HockeyStack reviews, read · 39 of 39 read one by one · 2026-08-29T17:09:27.189Z
The newest reviews expose a sharp divide: several 2025 and 2026 customers report failed data connections, difficult onboarding, unstable reporting, and weak support, while older reviews praise simple setup and useful website analytics. The strongest positive pattern is ease of installation and clear attribution or visitor journeys once the data works. The largest competitive opening is to make implementation, support ownership, and data reliability visible before asking buyers to believe the analytics claims.
- 39
- reviews in the window
- 4.10
- average rating
- 18%
- one or two stars
- 0%
- answered by the brand
- 0
- day window
- none
- carry an English text
Rating
Source
Country
39 of 39 reviews · fetched 2026-08-29 · first run, nothing to compare against
pay and get locked out
pay and get locked out - nice idea, nice tool - as long as you are allowed to login...
It is good when it works. Which it doesn't.
Been with Hockeystack since 2021. Product worked good in the beginning. Haven't used it in a long time. Now I'm coming back and want to add new domains to the account to properly use it. But it's not possible. You cannot add domains for tracking anymore, they just won't transfer into the system. So it has become unusable. Two people wrote to their support email adress, their only means of support. One week goes by, two weeks go by, three weeks go by... nothing. When it works, Hockeystack gives you really good data and shows it in a clean and usable way; but if you cannot use their plattform at all anymore and their support doesn't do anything it does not instill trust. Update March 31st, 2026: Still nothing from them and the plattform seems to just ignore us. We were early investors and got ditched by them. I would not trust them anymore.
The Platform Never Got to a Usable State
None
Senior Demand Generation Manager at Rewind
They are meant to solve multi touch attribution. They are now pivoting to agentic Ai / sales agent. It is not clear whether they will continue serving multi touch attribution, or switch completely. Either way, does not matter, both require a good data flow, and they failed at that.
Broad Capabilities, Some Complexity in Setup
HockeyStack allows us to follow journeys in a more complex way than first/last touch attribution, especially valuable with paid ads to see how they influence our funnel.
1.5 years in and still fight the platform every time I use it
Tracking marketing ROI, ABM
Terrible Implementation Support. Cancelled. Overall Experience Needs Improvement.
Nothing at the moment, we cancelled. Implementation support is terrible and frustrating. They cared very little about helping us implement HS.
The Most Clarity I’ve Ever Had Into Marketing Performance
It's helping us solve questions like "What channels are driving pipeline?" or "What activities (sales or marketing) are critical touchpoints in the customer journey?"
Research receiptSources, retention and creditsHide details
What this run read
13 credits spent
Ad copy and review text are quoted from the linked public pages.
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